Anthony Robbins

Anthony J. Mahavorick, pen name Anthony Robbins, also known as Tony Robbins, (born on 29 February 1960 in North Hollywood, California, USA) is an American life coach, writer, and professional speaker. Robbins has been called upon by sports professionals such as Andre Agassi and the San Antonio Spurs, and he was called to the White House to meet with President ClintonAnthony Robbins is the inventor and proponent of what he refers to as neuroassociative conditioning, which is based on Neuro-linguistic programming (NLP).[6] Robbins studied NLP under NLP co-founder John Grinder, who encouraged him to look into the fire walking experience, which became the foundation of his popular fire walk seminars.

The book Unlimited Power offers a number of examples of how to employ elements of NLP in day to day situations.Robbins also conducts seminars, the most famous of which is his four-day Unleash the Power Within seminar, during which the participants walk barefoot over hot coals. The aim of the seminar, demonstrated in the fire walk, is to illustrate that the main quality shared by those who achieve greatness is the ability to take action ('Personal Power'). Robbins' philosophy asserts that fear often holds people back from achieving what they want with their life, and that fear is a more powerful motivator than desire or attraction. Walking safely on burning coals requires no special physical skills, but it does require the mental discipline to overcome one's inner doubts. Applying that same principle to other aspects of life can, Robbins claims, empower the individual to attempt tasks he or she would previously (erroneously) have considered impossible.

Recently Robbins has appeared at many of The Learning Annex Real Estate Wealth Expos wherein he is a headline speaker and at the Technology, Entertainment & Design (TED conference) conference. Robbins promotes a mainly vegetarian and vegan lifestyle and endorses the views of Robert Young and Natural Hygiene practices regarding the need for an alkaline diet. In recent events, he has included fish into his diet plan, citing the need for omega 3, 6, and 9 fatty acids in a complete diet. He has also praised John Robbins' book Diet for a New America. He also promotes a concept of diet based on a predetermined value or "electrical energy" of foods.